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Developing a strong online brand, which supports and promotes your existing services or products is fundamental to internet marketing.
What we have on our hands is the "Instant Generation," a generation not equipped with patience
BY Martin Lindstrom | May 13, 2003
You need to reach your target audience with powerful design that raises your profile and influences how your business is perceived.
You need to create online brand awareness through effective online positioning with the major search engines and online pr.
Top Ways Websites are Discovered*
1. Search Engines: 46%
2. Random Surfing: 20%
3. Word-of-mouth: 20%
4. Magazine ads: 4.4%
5. "By accident": 2.1%
6. TV spots: 1.4%
7. Targeted email: 1.2%
8. Banner ads: 1%
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| * Source: IMT Strategies - imtstrategies.com |
